Thailand-Taiwan Partnership Promotes Development of Asia’s ‘Future MICE Leaders’

The purpose of the AEP is to establish an inclusive foundation in Thailand and Taiwan for creating future MICE leaders in Asia. Seven Taiwanese universities today signed an MOU with TCEB, TECA and TCEA, including Chihlee Institute of Technology, Takming University, National Kaohsiung University of Hospitality and Tourism, Chung-Hua University (HsinChu City), De Lin Institute of Technology, Taipei Chengshih University of Science and Technology. At the MOU Signing Ceremony, Ms. Nichapa Yoswee, Director of MICE Capabilities Department, Thailand Convention and Exhibition Bureau (TCEB), revealed that “As the Thai government’s official flagship body for the MICE sector, TCEB is keenly aware of the importance of regional cooperation to enhance and develop standards within the MICE industry. We are therefore proud to be joining hands with Taiwanese allies to establish a framework for exchange and collaboration in MICE education. We are confident that the Academic Exchange Programme will provide the perfect vehicle to educate present and future generations of MICE professionals.” The MOU paves the way to establish a long-term affiliation among the parties in four areas including： 1.exchange of materials and information; 2. shared academic research activities, including exchanges among visiting faculty members, research scholars and students; 3. cooperation in MICE curriculum development; 4.joint organization of symposia, conferences, short courses and meetings on research issues. The mutually-beneficial partnership is designed to meet industry demand for quality education to improve the professional calibre of new graduates entering the workforce, thus extending and building Asia’s future MICE leaders. “The MICE industry has always played a key role in driving the broader economy, and ensuring world-class MICE capabilities is a crucial part of this. I am confident that the new Academic Exchange Programme, in addition to our MICE Curriculum, international MICE Standards, and other initiatives will help drive further MICE sector growth, Ms. Yoswee concluded.

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