領航會展新時代！黃潔儀接任TECA第七屆理事長　推動《台灣會展產業白皮書》重新定義會展價值

中華民國展覽暨會議商業同業公會（TECA）日前完成第七屆理監事改選，由滿力國際股份有限公司董事長黃潔儀當選第七屆理事長。本屆理監事團隊展現世代傳承與共融的新氣象，在資深業界領袖經驗傳承的基礎上，納入多位具創新思維與行動力的青壯世代，象徵台灣會展產業邁向承先啟後的新階段。

深耕會展產業逾30年的黃潔儀表示，「會展產業（MICE）是帶動國家競爭力、促進國際商務交流及產業升級的重要引擎。」未來TECA將持續扮演政府、產業與學界的重要橋梁，凝聚產業共識，攜手打造更具國際競爭力的台灣會展產業。

黃潔儀指出，本屆TECA將以提升會展價值、培育專業人才、深化國際交流及促進產官學合作為四大工作方向。其中，最重要的任務是推動《台灣會展產業白皮書》，建立台灣會展產業的共同論述，讓政府、產業界及學術界更深入理解會展產業的定位、價值與影響力，作為未來政策制定、人才培育及產業發展的重要依據。

黃潔儀強調，「會展不是一場活動，而是一個國家競爭力的展現；不是一個產業，而是串聯百工百業的國際平台。」她表示，從科技、半導體、生技醫療到文化、觀光、教育及城市行銷，各產業都必須透過展覽與會議連結全球市場、促成合作、創造商機。未來TECA也將持續推動人才培育與經驗傳承，讓新世代接棒產業發展，為台灣會展注入更多創新能量。

「會展是台灣走向世界、世界走進台灣的重要門戶。」黃潔儀表示，未來將攜手全體會員整合產官學資源，深化國際合作，提升台灣會展的國際能見度，「讓政府重視會展、讓產業善用會展、讓世界看見台灣。」

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The Taiwan Exhibition and Convention Association (TECA) recently completed its 7th Board of Directors and Supervisors election. Ms. Kitty Wong, President of K&A International Co., Ltd., has been elected as the 7th President of TECA.

The new TECA leadership team represents a new era of generational transition and collaboration, bringing together the experience of senior industry leaders with the innovation and energy of the younger generation to further advance Taiwan’s MICE industry.

With over 30 years of experience in the MICE sector, President Wong has been actively involved in international conferences, exhibitions, and incentive travel projects. She has long been committed to enhancing service quality, promoting international cooperation, and advancing sustainable practices in Taiwan’s MICE industry.

President Wong stated, “The MICE industry is a key driver of national competitiveness, promoting international business exchange, industrial development, and global connectivity.”

During her term, TECA will focus on enhancing the value of the MICE industry, nurturing professional talent, strengthening international collaboration, and promoting government-industry-academia cooperation.

One of the key missions of this term will be the development of the Taiwan MICE Industry White Paper, which aims to establish a shared vision for the industry and enhance understanding among government, industry, and academia regarding the strategic value and contribution of MICE.

President Wong emphasized, “MICE is not merely an event; it represents a nation’s competitiveness. It is an international platform connecting diverse industries and creating opportunities across borders.”

“MICE is the gateway that enables Taiwan to connect with the world, and allows the world to engage with Taiwan.” President Wong looks forward to working with TECA members and international partners to strengthen collaboration and elevate Taiwan’s global presence in the MICE community.

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